CRM Marketing Automation Textbook & Courseware for Higher Education

Teach your students how to build and run the systems that drive modern business growth. This Teacher Manual is your complete instructional companion to the CRM Marketing Automation student textbook, providing a professionally developed higher education curriculum that is ready to use from the first day of class.

The curriculum focuses on how CRM and marketing automation technologies can seamlessly integrate across a business’s website, email, and social media to enhance customer interactions, with a responsible and effective approach to leveraging these technologies to increase engagement and drive positive customer experiences. The Teacher Manual gives instructors everything they need to walk students through those systems with confidence, whether or not they come from a CRM or automation background.

The curriculum takes an in-depth look at the top CRM platforms, automation, analytics, lead management, and marketing conversion, examining the importance of data in managing and growing a business.

Students set up a CRM and implement marketing automation, giving them hands-on experience with the tools they will use from day one in the workplace.

The curriculum also delves into key areas such as analytics, CRM, lead management, and conversion, emphasizing the significance of data in managing and growing a business. Students will gain a solid foundation in setting up systems that track and convert sales, ultimately helping businesses to generate traffic, acquire clients, and increase sales.

The Teacher Manual provides full instructional support across every unit, including:

• Minute-by-minute lesson plans structured around each chapter for organized, efficient course delivery
• Assignments and activities grounded in real CRM platforms and marketing automation tools students will encounter in the field
• Quizzes and exams with answer keys, ready to distribute
• Discussion questions and brainstorming activities that challenge students to think strategically about customer lifecycle management
• Supplemental materials including links to current platform examples and industry resources

With this manual guiding your instruction, students will:

• Take an in-depth look at analytics, CRM, lead management, and conversion, and understand the importance of data in managing and growing a business
• Learn that generating traffic from a website is crucial, but converting traffic into clients and sales is the goal
• Learn how to leverage CRM and marketing automation technologies to increase engagement and drive positive customer experiences
• Gain hands-on experience setting up a real CRM system and implementing automation workflows, building a portfolio-ready skill set before graduation

How to Order

When you adopt CRM Marketing Automation as your course textbook, you will receive complimentary instructor manuals and teaching resources, including slides, quizzes, and more, designed to seamlessly integrate with your curriculum. Each student in your class is required to purchase the accompanying student textbook.

Learn more about our Teacher Resource Cloud for University & College Instructors