Capstone Project Teacher Manual For Higher Education


Mujo’s Portfolio Development Capstone Project is designed to prepare students for a career in digital marketing. Throughout this project, students will learn how to craft an effective and compelling digital marketing portfolio that showcases their best work completed throughout Mujo’s digital marketing curriculum.

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Available In

Softcover Textbook

Table of Contents

Ch 1 The Importance of Brand
Ch 2 Audience and Reach
Ch 3 Goals and Analytics
Ch 4 Domain Names
Ch 5 Keyword Research
Ch 6 Online Marketing
Ch 7 Email Marketing
Ch 8 Budgeting
Learning Outcomes are available upon request

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