Influencer Marketing Fundamentals Textbook For Higher Education Students



Mujo’s Influencer Marketing Fundamentals examines the growing importance of influencer partnerships in digital marketing. Throughout this textbook, students will explore the role that influencers can play in helping businesses improve their brand recognition and learn how to develop strategies for influencer outreach and partnerships.

Additional information

Book Format

Electronic – Vital Source, Soft Copy Printed

Table of Contents

Ch 1 The Importance of Brand
Ch 2 Audience and Reach
Ch 3 Goals and Analytics
Ch 4 Domain Names
Ch 5 Keyword Research
Ch 6 Online Marketing
Ch 7 Email Marketing
Ch 8 Budgeting

Schedule Onboarding Call

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