$139.00
Mujo’s Influencer Marketing Fundamentals examines the growing importance of influencer partnerships in digital marketing. Throughout this textbook, students will explore the role that influencers can play in helping businesses improve their brand recognition and learn how to develop strategies for influencer outreach and partnerships.
| Book Format | Electronic – Vital Source, Soft Copy Printed |
|---|
Ch 1 What is Influencer Marketing?
Ch 2 Identifying Influencers
Ch 3 Outreach Strategies
Ch 4 Collaboration and Partnerships
Ch 5 Content Creation
Ch 6 Social Monitoring and Social Listening
Ch 7 Social Media Aggregation
Ch 8 Law, Ethics, and Analytics
To lead, educate, and inspire educators and students, by empowering them with the most current, relevant, and engaging digital marketing, ai and business course content that can be experienced anytime, anywhere, on any device.
To help instructors advance their student’s career pathways, land high paying jobs, or start their own businesses by providing content, processes, and tools that professionals are using in the field today.
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