Digital Marketing Fundamentals Curriculum

Your Essential University & College Textbook for Digital Marketing

Mujo’s “Digital Marketing Fundamentals”, the definitive university and college textbook for digital marketing. This all-in-one digital marketing textbook serves as the backbone of your digital marketing curriculum, offering theory, hands-on tools, and educator-ready materials—all designed for higher education.

This title covers various topics such as branding, audience targeting, goal setting, domain names, content development, email marketing, project management, and budgeting. By providing best practices and foundational principles, this textbook equips students with the necessary knowledge and skills for success in digital marketing and branding. It also explores commonly used tools like SEO and PPC, offering practical applications and the opportunity to create a brand identity and assets.

With digital marketing becoming essential in today’s business landscape, this textbook provides a solid understanding of how online and offline marketing methods work together to achieve results.

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Digital Marketing Curriculum Overview (Table of Contents)

1

Ch 1: The Importance of Branding

• How it impacts marketing strategy
• Its visual components
• Touchpoints
2

Ch 2: Audience and Reach

• Demographics
• How to communicate effectively
• How to reach customers at different stages in the sales cycle
3

Ch 3: Goals and Analytics

• Why goals are important
• Offline vs. online goals
• How to utilize analytics
4

Ch 4: Domain Names

• How to create a memorable domain
• How to work in a keyword
• Effective domain marketing
5

Ch 5: Keyword Research

• How to write powerful content
• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
6

Ch 6: Online Marketing

• How to succeed with social media marketing
• Reputation management
• Interruption vs. permission marketing
7

Ch 7: Email Marketing

• Effective marketing emails
• Subscription lists
• Email marketing analytics
8

Ch 8: Resource Allocation

• Overview of marketing expense
• Resource selection
• Budget allocation

Digital Marketing Fundamentals Teacher Manual

The Digital Marketing Fundamentals textbook is accompanied by a complimentary teacher manual, providing instructors with valuable resources to enhance the learning experience. This teacher manual goes well beyond the textbook content and includes:

  • Minute-by-minute digital marketing lesson plans
  • Handy post-it notes
  • Digital marketing assignments
  • Digital marketing quizzes
  • Digital marketing exams

Digital Marketing Fundamentals Teacher Resource Cloud and Courseware

In addition to the teacher manual, the Digital Marketing Fundamentals textbook also provides instructors with access to a teacher resource cloud and courseware, offering a wealth of valuable content to further support their teaching efforts. This dedicated platform includes:

  • Instructional digital marketing video tutorials
  • Ready-to-use customizable digital marketing PowerPoint presentations
  • Supplemental content to extend hours such as SCORM packages
  • Learning management systems (LMS) integration
  • Digital marketing test bank exams

Would you like a Free Instructor Sample?

Yes, I Would Like Free Instructor Sample

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with your syllabus.

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5 STAR RATINGS ON GOOGLE – Educators & Students Give Our Curriculum An A+

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Lux Sparkes
17 June 2026
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Very helpful when getting presentations for my course so I can follow along, Greatly appreciate their help and always on top of what I request.
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Carly Drake
21 January 2025
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I use Mujo teaching materials for my 300-level Digital Marketing course. Mujo is a great company from a customer service perspective, and my students like the textbook for its up-to-date, easy to navigate content and structure. The ability to listen rather than read is a bonus for them. I'm generally not a fan of having students pay for course materials, but I feel a lot better knowing the content is worthwhile.
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Jose Francisco
29 May 2024
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I love the textbook, it was very easy to learn from.
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Chris Teskey
17 January 2024
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Absolutely great company to deal with. I had accidentally purchased a digital textbook that I already had. I reached out about it and got a very prompt response and personal response. Once they were able to confirm that I did indeed have the text already, they refunded the purchase without an issue. Customer service done right.
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debbie davidson
5 December 2023
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Mujo's textbooks and curriculum are practical and up-to-date. Supplemental learning materials excellent as is the customer support.
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Andrea Amor Kabiling
12 April 2023
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Great textbook, really relevant for my job.
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Tracy Horlick
1 April 2023
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I've found the learning materials excellent and the customer support outstanding. I highly recommend Mujo Learning Systems Inc.
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Kristyn Hodgins
13 December 2022
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I've had a great experience with Mujo Learning Systems. The customer service is exceptional, and the quality of the content of the textbooks is excellent! Mujo has made my learning experience pretty smooth.
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clayton h
14 September 2022
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Mujo Learning Systems full suite of resources from Digital Marketing Fundamentals, Social Media Marketing Strategies, Strategic Web Design, to Search Engine Optimization textbooks have been valuable tools for my undergraduate and graduate Marketing students in universities and colleges across Canada. The practical application of Digital Marketing concepts to local organizations, Case Studies, and video tutorials provided by Mujo Learning Systems are highly relevant educational material.
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AM
27 July 2022
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Mujo has some amazing contents. I get all my SM textbooks from Mujo systems. The people are so helpful too. Thanks a ton.
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Rebecca Zhang
2 March 2022
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MUJO is a true GEM! I spent a long time finding the best solution for my Digital Marketing courses until I met Mujo learning. Its curriculum is practical and up-to-date. You know, that the digital world is changing rapidly so the courses are required to be updated to follow the most recent changes. I recommended it to other instructors at my college. They began to use it already.
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Waseem Ali
24 February 2022
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My experience at Mujo Learning Systems was really good. I learned so much from Mujo, and the instructors there were so helpful and very knowledgeable about digital marketing. They provide you with basic to advanced knowledge about all the aspects of digital marketing, like how to create professional social media posts, how to write the caption in a professional way, and help you learn how to create email campaigns and help you go through the analytics of everything.
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Johanna B
15 February 2021
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These guys are great! Super helpful and accommodating. I just ordered books for a class and they potentially were not going to arrive on time so they provided me with a temporary passcode for online books to make sure I would have all the materials I needed for the start of class. Thank you!!!
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Patrick Dang
13 June 2020
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Highly evolved platform designed to be updated continuously keeping theory, technology and day to day applications relevant in an ever changing environment. Mujo is years ahead of other providers delivering a well developed curriculum that learners will apply immediately and be current.
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Grace Pyo
25 May 2020
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Mujo's student and instructor resources are current, concise and easy to follow. There are clear and achievable learning objectives. Great supplemental resources which accompany an already well thought out base of content. I highly recommend this suite of resources.