Strategic Web Design

Strategic Web Design

COURSE 2

Strategic Web Design, the second in Mujo’s three-course textbook series, was created because radical changes are occurring in how websites are built and viewed. Once upon a time, people created and looked at sites only on desktop computers. Now, there is an increasing demand that all online content be viewable on everything from the largest screens to the smallest phones. Thus, newer methods to deliver and display increasingly complex sites have been created. Website templates and HTML5 programming are leading the way forward.

In Course Two, students and digital marketing professionals will gain an understanding of these changes and how the industry and those working in it are adapting. They will also be able to use templates to build a fully functional website that showcases their talent. In order to accomplish this, readers are guided step-by-step through the following:

Getting Started

  • Project Management
  • Building a Website: Level One
    • Choosing a domain and website template
    • Structuring SEO friendly content
  • Social media integration
  • Registering your digital marketing website on
    social media
  • Building a Website: Level Two
    • Setting up WordPress hosting
    • Creating a WordPress website

The Creative Effort

  • Writing and Editing for Web Pages and Landing Pages
  • Imagery and Multimedia
  • Raster Versus Vector Images
  • Adobe Photoshop

Security & Analytics

  • Site Security
  • Business and Geographic Listings
  • Asset Security
  • Cloud and Data Security
  • Analytics

Integration & Maintenance

  • Customer Relationship Management (CRM)
  • eCommerce
  • Affiliate Programs
  • A/B Testing

Blogging

  • Content marketing and corporate blogs
  • Choosing a blogging platform
  • Writing a blog post

Multimedia

  • Online video advertising
  • Podcasts
  • Music streaming channels

Strategic Web Design also incorporates communicative activities and assessment tools that will help students, teachers, and professionals alike to gauge their progress and comprehension of the materials. Discussion questions, brainstorming activities, and other tasks will challenge students to be creative and critical when it comes to examining what they are learning. A midterm exam and assignments within the text also test readers’ knowledge and their ability to apply that knowledge (additional testing materials and supplements are also available).

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