Digital Marketing Fundamentals Curriculum

Mujo’s “Digital Marketing Fundamentals“, the definitive university and college textbook for digital marketing. This all-in-one digital marketing textbook serves as the backbone of your digital marketing curriculum, offering theory, hands-on tools, and educator-ready materials—all designed for higher education.

This title covers various topics such as branding, audience targeting, goal setting, domain names, content development, email marketing, project management, and budgeting. By providing best practices and foundational principles, this textbook equips students with the necessary knowledge and skills for success in digital marketing and branding. It also explores commonly used tools like SEO and PPC, offering practical applications and the opportunity to create a brand identity and assets.

With digital marketing becoming essential in today’s business landscape, this textbook provides a solid understanding of how online and offline marketing methods work together to achieve results.