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Public Relations Strategy And Communications Curriculum

Equip Students with the Core Principles of Public Relations

Mujo’s Public Relations Strategy & Communications is a modern PR textbook and business communication textbook designed to deliver foundational principles of PR and strategic communication skills. It guides higher education students through the full spectrum of public relations—from media relations to crisis management and reputation building—all rooted in ethical and legal best practices.

What Makes This PR Textbook a Go-To Academic Resource

  • Alignment with Principles of Public Relations
    Structured around key principles of PR, this textbook introduces students to core frameworks—such as media relations strategy, crisis communication models, ethical guidelines, and reputation management techniques.

  • Built for Higher Education
    A comprehensive business communication textbook and PR textbook, ideal for undergraduate and graduate curricula in business, communications, and PR.

  • Instructor-Ready Materials Included
  • Rich Teacher Resource Cloud
    Inclusive of tutorial videos, PowerPoint decks, and supplemental courseware—empowering educators to deliver engaging, standards-aligned lessons.
Public Relations Strategy And Communications textbook on all devices

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manual examination copies?

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outcomes (SLOs) with your syllabus.

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Inside This PR Curriculum (Table of Contents)

1

Ch 1: PR Fundamentals

• Models
• Skills
• Principles
2

Ch 2: Ethics and Law for Professionals

• Key Principles
• Legal Structures
• Case Studies
3

Ch 3: Utilize Platforms

• Multi-channel Messaging
• Digital Platforms
• Balancing Traditional and Modern Media
4

Ch 4: Understand Publics

• Public Opinion
• Interpreting Messages
• Selecting Media
5

Ch 5: Research and Plan PR Programs

• RPIE Method
• Stakeholders and Publics
• Key Elements
6

Ch 6: Implement and Evaluate PR Programs

• Launching Content
• Evaluating Programs
• Platform Usage
7

Ch 7: Crisis and Issue Management

• Decisions and Priorities
• Managing Issues
• Social Media Policies
8

Ch 8: Reputation Management

• Brand Image
• Management Tools
• Influencer Marketing

Public Relations Strategy And Communications Teacher Manual

The Public Relations Strategy And Communications textbook is accompanied by a comprehensive teacher manual, providing instructors with valuable resources to enhance the learning experience. This teacher manual goes well beyond the textbook content and includes:

  • Minute-by-minute lesson plans
  • Handy post-it notes
  • PR assignments
  • PR quizzes
  • PR exams
Public Relations Strategy and Communications, Teacher's Manual book cover

Public Relations Strategy And Communications Teacher Resource Cloud and Courseware

In addition to the teacher manual, the Public Relations Strategy And Communications textbook also provides instructors with access to a teacher resource cloud and courseware, offering a wealth of valuable content to further support their teaching efforts. This dedicated platform includes:

  • Instructional digital marketing video tutorials
  • Ready-to-use digital marketing PowerPoint presentations
  • Supplemental content to extend hours such as SCORM packages
  • Learning management systems (LMS) integration
  • Digital marketing test bank exams

Would you like Free teacher
manual examination copies?

Yes, I Would Like Instructor Samples

We can easily match learning
outcomes (SLOs) with your syllabus.

Learn More About Our SLOs

Ready to talk to us and learn more
about our content and curriculum?

Yes, Let's Schedule a Quick Call

5 STAR RATINGS ON GOOGLE – What Our Customers Are Saying

Highly evolved platform designed to be updated continuously keeping theory, technology and day to day applications relevant in an ever changing environment. Mujo is years ahead of other providers delivering a well developed curriculum that learners will apply immediately and be current.
Mujo's student and instructor resources are current, concise and easy to follow. There are clear and achievable learning objectives. Great supplemental resources which accompany an already well thought out base of content. I highly recommend this suite of resources.
One of my students was offered a job based on the fact she had built a website as part of the course...
Mujo's Digital marketing textbooks are great and provide a lot of relevant exercises applicable to the real world. These exercises and case studies have been extremely useful for me as I tried to learn why Digital Marketing is important for a company.
Since 2016, I've collaborated with Mujo Learning Systems to shape our college's digital marketing curriculum, benefiting from their engaging courseware with hands-on activities and case studies. Our instructors confidently teach current industry concepts, ensuring students graduate with job-ready skills for high-demand careers. Simpson University aims to enroll 60 or more students annually through this program, and I wholeheartedly recommend Mujo's digital marketing resources to any post-secondary institution.
Since 2015, I've collaborated with Mujo Learning Systems to shape our college's digital marketing curriculum, benefiting from their engaging courseware and hands-on approach. Our instructors confidently teach current industry concepts, ensuring students graduate with job-ready skills for high-demand careers. I enthusiastically recommend Mujo's digital marketing resources to any post-secondary institution seeking quality materials.
Last quarter, I introduced Mujo's courses – Digital Marketing Fundamentals, Strategic Web Design, and Social Media Marketing Strategies – to my business students. The well-structured material, abundant practical examples, and relevant links made teaching effortless. I highly recommend this instruction for its modern business relevance; a student even secured a job after building a website in the course.
As a top career-training provider in Canada, CDI College offers market-driven programs spanning various fields. Mujo's user-friendly courseware, featuring engaging activities and step-by-step guides, has not only reduced prep time but also excited students. With over 35 students taught at two campuses, around 20 are now applying Mujo's Social Media Strategies and Digital Marketing Fundamentals knowledge in their careers, providing a competitive edge in the workforce.
Mujo Learning Systems full suite of resources from Digital Marketing Fundamentals, Social Media Marketing Strategies, Strategic Web Design, to Search Engine Optimization textbooks have been valuable tools for my undergraduate and graduate Marketing students in universities and colleges across Canada. The practical application of Digital Marketing concepts to local organizations, Case Studies, and video tutorials provided by Mujo Learning Systems are highly relevant educational material.
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