Mujo’s Customer Experience Design textbook provides students with the foundational knowledge and skills for a career in CX design. Through this textbook, students will learn how to design, implement, and optimize compelling customer experiences in both online and offline contexts.
ISBN: 978199867199
| Discipline | Digital Marketing |
|---|---|
| Textbook Edition | For Post-Secondary Instructors |
| Subject | Web Design & e-Commerce |
Ch 1 Introduction to UX/UI
Ch 2 Users and Personas
Ch 3 Principles of Design
Ch 4 Information Architecture
Ch 5 Visual Design
Ch 6 Interactive Design
Ch 7 Testing, Analytics, and Optimization
Ch 8 Careers in UX/UI Design
Learning Outcomes are available upon request
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