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Offering a digital marketing program can benefit your college or university in a myriad of ways. Here’s how.

Add a New Revenue Stream

Implementing a digital marketing curriculum allows colleges and universities to add a new revenue stream by offering popular course material to the ever-expanding field in business, administration, or marketing programs. The opportunity to build practical skills in digital marketing will attract students in a number of different fields and will help bring in revenue to help your institution thrive. Many colleges and universities are struggling financially, and adding a digital marketing program is a smart way to address this.

Keep Your School Relevant

As a college or university, it is important to stay on the cutting edge and offer relevant programs that demonstrate your dedication to evolving and preparing students for careers in the world we live in. The fact of the matter is, digital marketing is a major part of many different career paths and a lot of skills learned in digital marketing courses will prove essential when students enter the work world. Offering a digital marketing program at your institution is proof that your college or university is actively working to stay relevant and offer new skills that more and more people need in a changing world.

Appeal to Students in Different Fields

Everybody can benefit from learning digital marketing, so people with vastly different career aspirations are interested in taking a digital marketing program. Digital marketing programs will bring in young people who have grown up in a digital world and want to hone their skills as well as older people who have been in the workforce for some time and are looking to upgrade their careers.

Someone who can’t get enough of coding and wants to work as a web developer will benefit from a digital marketing program, but so will somebody who wants to be a musician or sell handcrafted products, because they will need to learn how to market their brand. Digital marketing has become an integral part of almost every industry, which means that a good foundation in digital marketing skills will be relevant to any student.

Gain a Reputation for Producing Successful Graduates

More and more employers are looking for people with an education in digital marketing. When students have already learned digital marketing fundamentals, including strategies and practical applications of relevant platforms, they have a leg up on the competition and are more likely to land a job straight out of graduation. The more graduates you have finding employment, the better your college or university’s reputation.

Setting up a digital marketing program at your college or university is simple with the right curriculum. Request your free examination copies of Mujo’s library of digital marketing textbooks today for minute-by-minute lesson plans, practical assignments, quizzes and exams, and more educational resources.

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