Are you a professor, college instructor, or high-school teacher looking for resources to help you teach digital marketing in a more effective way? There are plenty of great sources of information out there. Here are 10 books that make for great digital marketing teacher manuals, and how each one will contribute to your classroom.
Top 10 Digital Marketing Teacher Manuals
- Digital Marketing Fundamentals by Mujo Learning Systems
- Digital Marketing for Dummies by Ryan Deiss & Russ Henneberry
- Contagious: Why Things Catch on by Jonathan Berger
- The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, & Jessie Stricchiola
- Digital Marketing 2020 by Danny Star
- What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint by Nicholas Webb
- They Ask, You Answer by Marcus Sheridan
- Digital Marketing Strategy: an Integrated Approach to Online Marketing by Simon Kingsnorth
- Hit Makers: the Science of Popularity in an Age of Digital Distraction by Derek Thompson
- Digital Sense by Travis Wright & Chris J. Snook
Digital Marketing Fundamentals by Mujo Learning Systems
If you are only going to invest in one of the resources in this list, make it Mujo’s Digital Marketing Fundamentals textbook. This book includes in-depth information on all of the topics touched on in the other books on this list. It also includes student exercises, exams, quizzes, answer keys, and minute-by-minute lesson plans to save teachers’ time on lecture prep. Mujo’s teacher manuals are trusted by high schools and post-secondary institutions across North America.
Digital Marketing for Dummies by Ryan Deiss & Russ Henneberry
The classic “for Dummies” series is always a helpful place to look to for getting the absolute basics down. This easy-to-read book is a good refresher for teachers who want to teach digital marketing concepts to absolute beginners.
Contagious: Why Things Catch on by Jonathan Berger
This book is a fascinating look at how something becomes a trend and a commercial success. With interesting examples and concrete, actionable techniques for creating marketing content that gets your message out there on a large scale, this book is great for those teaching content creation.
The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, & Jessie Stricchiola
This book goes in-depth into how exactly SEO works and gives instructions on how to intuitively boost your ranking through on-page and off-page optimization.
Digital Marketing 2020 by Danny Star
This is a great book if you are looking for an overview of the many ways in which digital marketing has evolved over the years. Developing a good understanding of how the digital world evolves helps students remain adaptable and flexible in their marketing styles.
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint by Nicholas Webb
This book focuses on how to determine exactly what your audience wants and how to cater to them, with concrete examples and useful tools.
They Ask, You Answer by Marcus Sheridan
An essential component of digital marketing is making sure that your content answers the questions that people are asking. This book goes into how to do that, and how to make sure your answers rank high in search engine results pages (SERPs).
Digital Marketing Strategy: an Integrated Approach to Online Marketing by Simon Kingsnorth
This is a good basic overview of the main aspects of digital marketing, including paid advertising, SEO, marketing automation, and more. Includes group activities to further students’ learning.
Hit Makers: the Science of Popularity in an Age of Digital Distraction by Derek Thompson
Atlantic editor Derek Thompson takes an in-depth look at the psychology behind marketing and how to stand out in a world full of digital content in this book.
Digital Sense by Travis Wright & Chris J. Snook
This innovative book focuses on how to improve the customer experience through digital marketing by optimizing every digital touchpoint and engaging customers in unexpected ways.
All of the above resources have something to add to your teaching strategy, but if you are looking for an all-in-one manual to help you design and teach your digital marketing courses, Mujo’s teacher manuals are the right choice for you. With minute-by-minute lesson plans and up-to-date information on every aspect of digital marketing, your students will learn the skills they need and you will spend less time on lesson prep.