Content MarketingTeaching Tips And Resources What We Learned from Mad Men How Inspiration Happens in Mad Men I loved the final moment in Mad Men. Don Draper is sitting in a yoga class and feeling serene. The smile…adminJune 21, 2017
Social Media MarketingTeaching Tips And Resources Swimsuit Overexposure Leads to Twitter Fail Suiting Up for Summer It's almost summer, and warm, sunny vacation spots are on the minds of most of us. Buying a new swimsuit is…adminJune 15, 2017
Social Media MarketingTeaching Tips And Resources Tylenol is United Airlines’ Best Medicine United Airlines CEO Experiences Turbulence I’d hate to be United Airlines CEO Oscar Munoz. The last two years have been PR nightmares, and he's not…adminJune 7, 2017
Digital Marketing FundamentalsPrinciples of Marketing A Candy-Coated USP M&M's USP What makes you unique? How can you differentiate yourself from the person sitting next to you in class, on the bus, in a…adminMay 15, 2017
Content MarketingSocial Media MarketingTeaching Tips And Resources Fake News Isn’t New Fake News Isn’t New Fake news has been making news for some time now, and by ‘fake news’ I mean the manufactured, for-profit mendacity that…adminMay 15, 2017
Content MarketingDigital Marketing FundamentalsPrinciples of MarketingWeb Design and e-Commerce The Case for Case Studies Why Case Studies Resonate Let’s face it: textbooks can be boring. I stood in a lot of book buyback lines just to get rid of…adminMay 15, 2017