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Learning Shopify gives students a distinct advantage when they enter the workforce. Many employers are looking for team members that are already comfortable with Shopify, so learning this platform will help students land jobs and prepare them for something they’ll likely be using regularly at work.

We highly recommend teaching Shopify in any digital marketing course because it is one of the most used platforms, with more than a million businesses worldwide using it. This means that your students are likely to encounter Shopify in their jobs after they graduate, and they will be equipped with the knowledge they need to thrive if they have taken a course that includes lessons on the platform.

Here’s why Shopify is such a popular e-commerce option and how learning it will improve your students’ job prospects.

Why Teach Using Shopify?

Easy Setup & Free Trial Available to Students

Shopify’s admin interface is user friendly and makes it super easy to get your online store up and running, which means that it is a great e-commerce platform for digital marketing beginners to learn. Shopify also offers a 14-day free trial, so instructors can have their students sign up for the free trial and learn Shopify without having to pay for it.

Helps Students Learn SEO

Any digital marketing instructor knows that teaching students how to improve SEO is essential to their education. Shopify comes with a number of SEO features that work to help websites reach a higher ranking on search engine results pages.

Improves Security Skills

Teaching digital marketing students how to maintain client security is essential because it will likely be necessary in their future careers. Shopify is an easy way to reliably maintain online security. With Shopify, customer data will all be encrypted and sent through a secure connection. Shopify also takes care of PCI compliance (required for credit cards) and all server maintenance, including upgrades.

Support for Instructors

If, when teaching Shopify to students, instructors find themselves with their own questions, Shopify’s customer support team is available 24/7 and are known for their quick response time. Support is available via telephone, web chat, and email and there are also community web forums available and a wide selection of helpful guides users can access.

Teaching Students Shopify

Teaching digital marketing students how to use Shopify gives them an advantage when they are entering the workforce. Choose a textbook that includes detailed lessons on how to create a Shopify account, how to use it, and the settings and analytics of it all, as well as discussion questions that help students understand Shopify on a deeper level.

At Mujo Learning Systems, we firmly believe that Shopify is here to stay as a leader in e-commerce integration. That’s why we teach Shopify in our range of digital marketing textbooks designed to give students the skills they need to enter the workforce and thrive in the world of digital marketing.

Learn more about our digital marketing textbooks for higher education

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