Inbound Marketing and SEO 101
What is Inbound Marketing? Inbound marketing, which is synonymous with permission marketing, focuses on enticing potential customers by providing them with helpful content. That content can be presented via different mediums, including: social media, search engines, content marketing sources, and more. Within inbound marketing there…
Why Companies Want a Wikipedia Page
Wikipedia for SEO Apples. Electronica. Monty Python—the last three things I googled. Each time, I clicked on the top result and went directly to Wikipedia. The free online encyclopedia has been around since 2001, and in that time, it has become the go-to initial reference…
How to Avoid Easy-to-Miss SEO Mistakes
Spotting and Fixing SEO Mistakes 1. Choosing a Primary Keyword that’s Too General Your online content needs the right primary keyword. However, even though you might spend hours on keyword research and find a popular term, that’s just not good enough. You must make that…
Great Keyword Research Tools for Today’s SEO Copywriters
Why Keyword Research is Key Every second of every day more online content is generated. Some of it good, some of it bad, and a lot of it somewhere in between. Yet, what’s tragic is that excellent content like yours may never be seen at…
Yoast and Jetpack: Must-Have Plugins for Your WordPress Website
Why Yoast and Jetpack? WordPress has been around for more than 12 years and has long been a favorite of bloggers. It now also makes sense for businesses who want to provide valuable content to their readers. A business that establishes itself as an industry…