Best SEO Lesson Plans for College and University Instructors
If your high school or post-secondary institution is considering offering courses on SEO in order to empower students with the real-world marketing skills they need to thrive in business, it is important to ensure that the courses you offer provide the best information in a…
Top 10 Tips to Improve Your Digital Marketing Lesson Plans
Wondering how to improve your school’s digital marketing courses? Integrate these top 10 tips into your lesson plans. 1. Use Clear Language It’s easy to start using technical language when teaching digital marketing, but remember that your students are new to this and need…
How to Teach Website Design and Strategy to Your Students
Web design is a complex skill to learn, and teaching it to students new to the concept can be difficult. Here are our best tips on how to introduce students to the concept of web design effectively. Show the Good–and the Bad To emphasize…
How to Teach SEO to Your Students
SEO knowledge is essential for anyone working in digital marketing, web development, or for those who want to run any kind of business and have a successful online presence. The following strategies make it easy to effectively teach SEO to high-school, college, and university students…
Inbound Marketing and SEO 101
What is Inbound Marketing? Inbound marketing, which is synonymous with permission marketing, focuses on enticing potential customers by providing them with helpful content. That content can be presented via different mediums, including: social media, search engines, content marketing sources, and more. Within inbound marketing there…
Why Companies Want a Wikipedia Page
Wikipedia for SEO Apples. Electronica. Monty Python—the last three things I googled. Each time, I clicked on the top result and went directly to Wikipedia. The free online encyclopedia has been around since 2001, and in that time, it has become the go-to initial reference…
How to Avoid Easy-to-Miss SEO Mistakes
Spotting and Fixing SEO Mistakes 1. Choosing a Primary Keyword that’s Too General Your online content needs the right primary keyword. However, even though you might spend hours on keyword research and find a popular term, that’s just not good enough. You must make that…
Great Keyword Research Tools for Today’s SEO Copywriters
Why Keyword Research is Key Every second of every day more online content is generated. Some of it good, some of it bad, and a lot of it somewhere in between. Yet, what’s tragic is that excellent content like yours may never be seen at…
What Makes SEO Copywriting Different?
SEO Copywriting is an Art Form Writing is a creative process. It involves conveying information or a narrative in a way that is compelling to readers. This same process applies to SEO copywriting, but it is made more challenging with the addition of a primary…
