Wondering how to improve your school’s digital marketing courses? Integrate these top 10 tips into your lesson plans.
1. Use Clear Language
It’s easy to start using technical language when teaching digital marketing, but remember that your students are new to this and need to be taught using basic, clear language. Prioritize making your lesson plans clear and accessible.
Learn more about how you can improve your digital marketing lesson plans with Mujo Learning System’s digital marketing textbooks for teachers and students.
2. Teach the Basics First
Always start at the beginning. A good foundation of understanding is required for students to build their way to more complex understanding. Begin by teaching the basic digital marketing fundamentals and go from there.
3. Use Concrete Examples
Show students concrete, real-world examples of how digital marketing works. Pull up websites and social media accounts of brands they are familiar with. Talk about recent wins and flops in the digital space.
4. Encourage Hands-On Learning
Assign projects that encourage experiential learning so that students can learn by doing. Have them design and build their own website, create social media posts, do keyword research, and more. Mujo’s digital marketing textbooks come with experiential learning projects built-in.
5. Spend Less Time Planning & More Time Engaging
The less time that instructors have to spend designing and building lesson plans, the more energy they can put into engaging students and delivering an effective lecture. Providing instructors with the structured lesson plans included in Mujo’s teacher edition textbooks allows them to spend their time and energy on what really matters: the students.
6. Stay Up to Date
Always make sure that the materials being taught in your school’s courses are up to date. Digital marketing best practices change often because of updates to Google’s algorithm, new trends, and more, and many schools are guilty of teaching out-of-date information.
7. Highlight the Importance of a Balanced Approach
A good digital marketing strategy is one that is balanced by multiple facets, including SEO, PPC, web design, social media, and email marketing. Make sure that students are taught the importance of this. A common mistake made by those new to digital marketing is to put all their eggs in one basket and only focus on SEO or social media, when the most effective strategy would focus on all of the pillars of marketing.
8. Provide Valuable Learning Outcomes
Include valuable learning outcomes in your lesson plans. Don’t just tell students that they will come out of the class with a better understanding of digital marketing, be specific: will they learn how to design and build a website or conduct SEO keyword research? What other skills will they learn?
9. Encourage Creativity
Allow for creativity and experimentation. Encourage your students to try their ideas and see how they work by playing with web design, social media, and more. Digital marketing is about reaching people and engaging with them, and creativity is an essential part of that.
10. Use Mujo Textbooks
All of Mujo Learning System’s digital marketing textbooks are written by industry professionals and backed by over 25 years of experience in the field. Our teacher editions provide easy access to over 500 hours of the latest content, tests, quizzes and resources on up-to-date online marketing and web development techniques, while student editions are specifically designed to enhance student engagement and come with an experiential learning project built-in.