Upcoming Release: January 2023. We are very excited to announce Mujo’s new upcoming textbook release – Principles of Marketing.


We would like to thank all our contributing professors, department chairs, instructors, teachers, authors, students, staff, consultants, and agency partners, who rolled up their sleeves and helped in the publication of this text. Without them all, we would not have made it across the finish line.


Our new text provides students with an up-to-date perspective on the core foundations of marketing. Through this textbook, students will explore a wide range of marketing principles, including buyer personas, value propositions, brand identity, KPIs, strategy, pricing, revenue modeling, market research, trends, P’s and C’s and more.


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