Released: August 2022. We are very excited to announce Mujo’s new textbook release: Social Media Marketing Strategies.
We would like to thank all our contributing professors, department chairs, instructors, teachers, authors, students, staff, consultants, and agency partners, who rolled up their sleeves and helped in the publication of this text. Without them all, we would not have made it across the finish line.
Our new text provides strategies and best practices for the top social media platforms focusing on all ways to leverage their platforms for personal, business communications, business advertising and marketing. You will also find added content on TikTok, influencers, social media ethics, multi-channel management tools, budgets, optimization, reporting, the future of social media, and metaverse.