Foundations of Marketing

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Our Foundations of Marketing textbook is a great place to start laying the foundations of marketing for your high school students. The textbook provides students with a current perspective on the core foundations of marketing. Through this textbook, students will explore a wide range of marketing principles, including buyer personas, value propositions, brand identity, KPIs, strategy, pricing, revenue modeling, market research, and trends. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.

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Online Marketing Fundamentals

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Our Online Marketing Fundamentals textbook introduces students the common foundation of digital marketing and branding. The textbook includes an introduction to the main tools that professionals are using in the field today, which include domains, goal setting, and keyword research. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.

Creating Digital Media Content

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Our Creating Digital Media Content textbook helps high school students write effectively for all the online platforms, from social media to websites, blogs to storyboarding for video production. Generating content that compels readers to take a journey with you is the king of online success. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.

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Social Media Marketing

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Our Social Media Marketing textbook reviews all major social media platforms, and how high school students can best incorporate these platforms into their digital strategies. The textbook looks at the three ways to use social media for personal use, business listing, and advertising. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.

Website and e-Commerce Strategy

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Our Website and e-Commerce Strategy textbook focuses on using WordPress and Woocommerce for website design. The textbook examines how technology choices in platform selection for building a lead generation or an e-commerce website are far more important than many may think. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.

AI Marketing Fundamentals

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Mujo’s AI Marketing Fundamentals textbook provides high school students with a practical and accessible introduction to artificial intelligence technologies and their application in the field of marketing. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.

Fashion Marketing Essentials

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Our Fashion Marketing textbook explores the fast-paced world of the apparel industry and how high school students can navigate the lifecycle of a trend. The textbook looks at the three pillars of fashion commerce: brand identity, visual merchandising, and multi-channel retail strategies. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.

Sports & Entertainment Marketing Essentials

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Our Sports & Entertainment Marketing textbook reviews the high-energy industries of professional athletics and global entertainment, and how high school students can apply marketing principles to fan engagement. The textbook looks at the three core revenue drivers: sponsorships, event operations, and ticket sales management. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.

Influencer Marketing Essentials

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Our Influencer Marketing textbook reviews the mechanics of the creator economy and how high school students can build and manage professional digital partnerships. The textbook looks at the three stages of influencer collaboration: identifying brand-fit, content co-creation, and measuring campaign ROI. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.