New Release – CRM Marketing Automation
Released: October 2021. We are very excited to announce Mujo’s new textbook release – Customer Relationship Management & Marketing Automation.
We would like to thank all our contributing professors, department chairs, instructors, teachers, authors, students, staff, consultants, and agency partners, who rolled up their sleeves and helped in the publication of this text. Without them all, we would not have made it across the finish line.
Understanding the most common CRM platforms and then how to turn them into marketing automation machines is the foundation of this textbook.
- Big Data Analytics And Reporting (BDAR) (4)
- CRM Marketing Automation (CRMMA) (7)
- Digital Marketing Fundamentals (DMF) (21)
- New Releases and Textbook Updates (9)
- Pay Per Click Advertising (PPCA) (7)
- Principles Of Marketing (POM) (14)
- Search Engine Optimization Marketing (SEOM) (12)
- Social Media Marketing (1)
- Social Media Marketing Strategies (SMMS) (22)
- Strategic Web Design and eCommerce (SWDE) (13)
- Teaching Tips And Resources (52)
- Writing Digital Media Content (WDMC) (16)