Released: October 2021. We are very excited to announce Mujo’s new textbook release: Customer Relationship Management & Marketing Automation.
We would like to thank all our contributing professors, department chairs, instructors, teachers, authors, students, staff, consultants, and agency partners, who rolled up their sleeves and helped in the publication of this text. Without them all, we would not have made it across the finish line.
Understanding the most common CRM platforms and then how to turn them into marketing automation machines is the foundation of this textbook.