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Digital Marketing Fundamentals Principles of Marketing Web Design and e-Commerce

Learning from the Chupa Chups Logo

The Famous Pedigree of the Chupa Chups logo Every Halloween, I’d get a few Chupa Chups; bubble gum-filled lollipops in a rainbow of colors. As…

Brittni WoodsonJuly 5, 2017

Content Marketing Teaching Tips And Resources

Cards Against Humanity and Brand Identity

Copy That Outshines the Competition “Easy reading is damn hard writing.” —Nathaniel Hawthorne Long before landing pages, blogs, and social media, novelists like Hawthorne knew…

Brittni WoodsonJune 28, 2017

Content Marketing Teaching Tips And Resources

What We Learned from Mad Men

How Inspiration Happens in Mad Men I loved the final moment in Mad Men. Don Draper is sitting in a yoga class and feeling serene. The smile…

Brittni WoodsonJune 21, 2017

Teaching Tips And Resources

Swimsuit Overexposure Leads to Twitter Fail

Suiting Up for Summer It's almost summer, and warm, sunny vacation spots are on the minds of most of us. Buying a new swimsuit is…

Brittni WoodsonJune 15, 2017

Teaching Tips And Resources

Tylenol is United Airlines’ Best Medicine

United Airlines CEO Experiences Turbulence I’d hate to be United Airlines CEO Oscar Munoz. The last two years have been PR nightmares, and he's not…

Brittni WoodsonJune 7, 2017

Digital Marketing Fundamentals Principles of Marketing

A Candy-Coated USP

M&M's USP What makes you unique? How can you differentiate yourself from the person sitting next to you in class, on the bus, in a…

Brittni WoodsonMay 15, 2017

Teacher Tips Blog

Learning from the Chupa Chups Logo

Cards Against Humanity and Brand Identity

A Candy-Coated USP

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