Mujo Learning Inc. SEO Curriculum


Digital marketing is an evolving and growing industry. Search engines are now the primary method internet users arrive on a website. Search engine algorithms frequently change and SEO strategies evolve in response to those changes.

Mujo is the leading digital marketing book publisher. Our textbooks are available as both softcover versions and electronic versions.

Our textbooks and curriculum help instructors learn how to teach sophisticated methodologies in the fundamentals of digital marketing, seo, website strategy, social media and writing for the web because they are developed by professionals currently working in digital marketing. This content provides teachers, students and institutions with access to the latest in digital marketing techniques.

Learning how to teach the Best SEO Curriculum

Mujo’s SEO curriculum will provide your students with a comprehensive understanding of SEO.

Since 2014, Mujo Learning Systems Inc. has been developing digital marketing courseware and electronic content in partnership with Think Inc, an established digital marketing agency that has been an industry leader for more than two decades.

Mujo’s first book and course were launched in April of 2016 through BC’s largest college Sprott Shaw.

By the end of 2019, Mujo has currently released five text book titles, complete with online teacher training platform: Those Titles are, Digital Marketing Fundamentals, Strategic Web Design, Social Media Marketing Strategies, Search Engine Optimization, Writing For The Web with Marketing Automation set to launch in late 2020, and Analytics and The Block Chain in 2021.

All textbooks and curriculum are currently being taught at higher education post-secondary institutions in Canada and the United States as well as Universities and High Schools in the USA.

The Importance of SEO

Search engine optimization is the practice of growing the quality and quantity of traffic to a website through organic search engine results.

Search engines can make or break a company’s success. Without SEO, websites miss out on opportunities to drive traffic to the site from search engines.

Approximately 92 percent of all search engine traffic does not go beyond Page One.

About 65 per cent of all that traffic will click on position one in the organic listings.

Targeted traffic can provide exposure and revenue to a website like no other channel of marketing. Investing in SEO can have a high ROI compared to other types of marketing and promotion.

Mujo’s textbooks provide SEO curriculum that will teach students how to optimize a website for search engines:

  • Digital Marketing Fundamentals - will give students an introduction to SEO including domain names and keyword research
  • Strategic Web Design - will teach students how to build a website and structure SEO friendly content, as well as how to write landing pages and blog posts for SEO
  • Social Media Marketing Strategies - will teach students how social media and social metrics help SEO
  • Search Engine Optimization - will teach students the art form of getting on page one of google
  • Writing For the Web - will teach students how to develop content on the major platforms that converts

Mujo’s SEO curriculum will prepare students with the industry SEO best practices for the workforce. This will help them get jobs that pay very well. Average income salary expectations are between 50-75K USD or higher.

Mujo Offers the Most Up to Date Digital Marketing Textbooks and Course-ware for Schools

Mujo’s textbook and electronic content are for schools and instructors who want to provide their students with the most comprehensive and up to date digital marketing course.

Each course has been developed and written to take approximately 40 hours to complete. With our supplemental materials available through our online teacher training platform, our course offerings can be extended up to 60 hours in length of instructor lead content. Instructors love this flexibility, as well as our convenient post it notes, minute by minute lesson plans, quizzes, midterm, final exams and activities details included in all our teacher manuals and online platform.

Mujo Learning systems was created by industry professionals so that instructors, students, and professionals will have access to the most current and relevant coursework.

SEO changes almost monthly; the technology we have in place allows us to update our online marketing textbooks so instructors can keep updated on the latest tools and trend in the industry.

Each textbook is designed with educators in mind and can be customized as needed. Each course comes with:

  • Hourly running orders
  • Helpful videos
  • Case studies
  • Discussion questions, brainstorming activities and other tasks that will challenge students to be creative and critical
  • Midterm exams and assignments within the text
  • Teacher’s notes, answer keys, PowerPoint slides, links to online examples and resources for teachers

The authors are also available for lectures. We would be happy to entertain invitations to speak to students about digital marketing strategies.

You want your students to graduate with all the knowledge and skills necessary to succeed in the workplace. As the leading digital marketing textbook publisher, Mujo provides your students with knowledge and skills from industry professionals so they will succeed in the workplace.

Contact Mujo today and we’ll help prepare your students to be job-ready for their exciting career path.

Mujo’s Lesson Plans are the Most Comprehensive

Mujo’s Digital Marketing textbooks for schools offer a comprehensive curriculum of the digital marketing business developed by professionals currently working in digital marketing.

Comprehensive lesson plans and sample questions make it the perfect resource to supplement lectures.

Mujo’s best digital marketing textbooks and electronic content offer readers insights into successful and unsuccessful marketing campaigns.

In our digital marketing case studies, we present examples that people can learn from. Winning campaigns teach us what strategies work. Failed ones demonstrate which ones don’t.

In the Mujo courseware, discussion questions and activities are built around these digital marketing case studies so learners analyze them in depth. This kind of analysis often yields innovative digital marketing ideas and teaches readers which digital marketing techniques are effective.

We offer books that teach the all-important digital marketing basics:

  • Branding
  • Identifying a target market
  • Conducting keyword research
  • Domain name marketing
  • SEO
  • PPC

For more advanced learners, we also have publications that focus on:

  • Social media marketing strategies and analytics
  • Lead conversion and management
  • Marketing budgets and ROI
  • Website development

Mujo Will Reduce Your Instructor’s Prep Time

So much of a teacher’s time is spent preparing informative and engaging lessons for students. That involves looking for current articles about the industry, developing activities, and creating tests and projects.

Less prep time can give you more time with your students, and allow you to give them more feedback on their assignments and tests.

Our digital marketing textbook is the answer to the prayers of overworked instructors who are looking for:

  • Regularly updated content about the digital marketing industry
  • Activities for individual, pair, group, and whole-class learning
  • Challenging tests with answer keys
  • Creative and instructive projects and assignments on various topics

Mujo Is The Best Choice for SEO Curriculum

What makes Mujo unique is that our courseware contains content written by industry insiders who know where the avenues for success are in digital marketing for business. This curriculum helps students and new graduates find career success in the digital marketing field.

These insiders know what you need to know to succeed and we’ve ensured that all the winning digital marketing techniques and tips are included in our material.

Our publications are also regularly updated to include recent developments and innovations in the field. We regularly review our recommended practices and ensure that everything we suggest to readers is still relevant and accurate as the industry evolves.

Mujo’s textbook will keep your students current and well-equipped with the skills employers are looking for.

As the leading digital marketing textbook publisher, Mujo’s textbooks are the best digital marketing textbook available today.