Digital Marketing Textbooks For Higher Education

Our Strategic Web Design And e-Commerce textbook focuses on using WordPress, WooCommerce, and Shopify for website design. The textbook examines how technology choices for building a website are more important than many may think. Students take away a working understanding of both lead generation and e-commerce websites along with a functional website. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.

Our Writing Digital Media Content textbook helps anyone—whether they are new to writing or have a background in print journalism—write effectively for digital media online platforms. Reading and writing online is very different from print. Therefore, even strong writers must master how to create content for the digital environment. This text will provide an in-depth look into the writing and creating digital media content process. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.

Our Search Engine Optimization Marketing textbook is written for both new marketing students and professionals upgrading their skills. The text is an in-depth guide to current industry best practices. Students will gain clear understanding of creating, optimizing, and delivering both on-page, off-page, and technical content to various marketing channels online. Students will learn how to use SEO data to convert qualified leads into sales. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.

Our Pay-Per-Click Advertising textbook helps teachers take their students into truly understanding the 21st century phenomenon of online advertising. Advertising online has changed the way we get informed, research, and purchase our good and services. All businesses know the importance of being a part of this online network, and as such, need people who know how to use the online advertising channels to their best advantage. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.

Our CRM Marketing Automation textbook takes an in-depth look at the top CRM platforms, automation, analytics, lead management, and marketing conversion. The textbook examines the importance of data in managing and growing a business. Generating traffic from a website is crucial but converting traffic into clients and sales is the goal. Students set up a CRM and implement marketing automation. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.

Our Big Data Analytics And Reporting textbook takes students into truly understanding the 21st century of understanding, managing, consolidating and implementing big data. Digital analytics has changed the way business intelligence is collected, informed, and can be acted upon to further corporate goals and objectives. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.

Mujo’s Influencer Marketing Fundamentals textbook examines the growing importance of influencer partnerships in digital marketing. Throughout this textbook, students will explore the role that influencers can play in helping businesses improve their brand recognition and learn how to develop strategies for influencer outreach and partnerships. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.

Our Principles of Marketing textbook provides students with an up-to-date perspective on the core foundations of marketing. Through this textbook, students will explore a wide range of marketing principles, including understanding buyer personas, creating value propositions, identifying brand identity, establishing KPIs, developing strategy, establishing pricing, revenue modeling, conducting market research, trends, 4Ps and 4Cs, and more. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.

The Public Relations Strategy And Communications textbook provides students with a modern perspective on the field of PR and Communications. Through this textbook, students will learn to develop and execute effective PR strategies, and explore tactics for media relations, crisis management, and corporate social responsibility. Students will also consider the legal and ethical dimensions of PR. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.

Mujo’s UI/UX Customer Experience Design textbook provides students with the foundational knowledge and skills for a career in UX design. Through this textbook, students will learn how to design, implement, and optimize compelling customer experiences in both online and offline contexts. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.

Mujo’s Portfolio Development Capstone Project textbook is designed to prepare students for a career in digital marketing. Throughout this project, students will learn how to craft an effective and compelling digital marketing portfolio that showcases their best work completed throughout Mujo’s digital marketing curriculum. Learn more about this textbook, our teacher manuals, and our comprehensive curriculum.