Social Media Marketing Strategies Textbook

Social Media Marketing Strategies Digital Textbook

Students Gain Theory And Practical Understanding of How To Use All 3 Levels of Social Media. For Personal Use, Business Use and Business Advertising.

Our Social Media Marketing Strategies Digital Textbook takes students into truly understanding the 21st century phenomenon of social media. Social media has changed the way people live, communicate, get information, shop, and do business forever. Companies large and small know how important it is for them to be a part of this online network, and as such need people who know how to use social media channels to their best advantage from all 3 perspectives which are often overlooked in other textbooks.

In addition to our teacher manuals, that provide minute by minute lesson plans and handy post it notes built right into the texbook, we provide a slick online teacher training online platform that makes it easy for instructors to deliver the social media marketing strategies content. We have hundreds of instructor tutorial videos, chapter-by-chapter PowerPoint decks, and supplemental material that will give you the flexibility to run your class between 40-50 hours in length.

After reading this book, students and digital marketing professionals will be well-versed in how to use the right social media platform(s) and how to best utilize the features and advertising offered by each one. This knowledge will enable students to gain job-ready skills to reach their target audience and achieve their social media content and advertising goals for the company that hires them.

 

  • The channel's history
  • The user's experience
  • The business experience
  • Advertising
  • Running a targeted campaign
  • Analytics

Seven channels are examined in-depth: Facebook, Twitter, Instagram, LinkedIn, YouTube, Yelp, and Pinterest. Activities and assignments in the text also challenge students to become familiar with other channels, including those that may only have a following on a single continent or in a specific country.

Informative case studies of social media marketing campaign successes and failures serve as examples of the different ways businesses have utilized various channels. Companies like Starbucks, Fruit of the Loom, and C&A show how well social media can work to achieve objectives. On the other hand, social media fails by other large corporations act as invaluable cautionary tales to those in the digital marketing industry.

Social Media Marketing Strategies includes a number of helpful videos, including a video interview with a small business owner, that help to amplify the textual presentation.

Online Teacher Training Platform

  • Our Teacher Soft Copy Printed or Digital Textbook Manuals are identical versions of our student text books with the same look and feel and come with a built in overlay of:
    • Minute-by-minute lesson plans
    • Convenient post-it notes throughout the content to give the instructor more guidance
    • Assignments
    • Quizzes with answer keys
    • Midterms and final exams
  • Our Online Teacher Training Platform provides:
    • Chapter-by-chapter instructional video tutorials
    • Individual chapter PowerPoints
    • Supplemental content to extend the hours of your course
    • Certificate of instructor completion
    • Digital midterm and final exams

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