Terry O’Reilly Shares Marketing Wisdom
Terry O’Reilly is a veteran marketer, award-winning radio personality, and compelling storyteller. Audiences worldwide have seen his ads for companies like Volkswagen, Goodyear Tires, and Tim Hortons. They have listened to his podcast, Under the Influence. They’ve read his books, The Age of Persuasion: How Marketing…
Loyalty Programs: What Does the Future Hold?
Open your wallet, look on your cell phone screen, and do a quick count. How many loyalty programs are you enrolled in? If you’re like most Americans and Canadians, you’ve signed up for seven or eight. However, some of these programs are better than others…
Developing a Pop-Up Shop Marketing Plan
You’ve seen them suddenly appear in long-vacant retail spaces. They are a pleasant surprise on that walk to work or aimless stroll through the mall. They’re pop-up shops and they’ve become increasingly popular in cities across North America. They create brand awareness for eCommerce businesses…
YouTube Marketing Transforms Kellogg’s
Lots of brands have discovered the power of YouTube. Makeup giant Sephora has one million-plus subscribers who can’t wait to check out their latest “How-To” video content. GoPro takes their 5.7 million subscribers freediving with tiger sharks and kitesurfing icebergs. Small businesses also find success…
10 Content Writing Ideas to Inspire You
A white screen and a flashing cursor can be intimidating sights. There’s so much space to fill, and yet the well of inspiration seems to have run dry. However, never fear, the chance of truly running out of things to say about your business or…
Small Business Success Story: Midnight Music
Many small businesses fail. In fact, the U.S. Small Business Administration released a 2017 report indicating that, “about one-fifth of business startups fail in the first year and about half of all employer establishments fail within five years. Only about one third survive ten years…
What Makes SEO Copywriting Different?
SEO Copywriting is an Art Form Writing is a creative process. It involves conveying information or a narrative in a way that is compelling to readers. This same process applies to SEO copywriting, but it is made more challenging with the addition of a primary…
Social Media Trends 2018
No one knows exactly what the future holds. It would certainly make life easier if we did. However, when it comes to social media trends for 2018, there is no need to dust off a crystal ball or consult a Ouija board. The writing is…
Seasonal Marketing Ideas for Your Business
The Advent of Seasonal Marketing Every year, businesses try to come up with new and exciting seasonal marketing ideas. The holidays bring out the shoppers, but there are more and more businesses competing for their attention. Thus, marketers need to be innovative and creative to…
