Three Digital Marketing Influencers You Should Follow Today
Why Digital Marketing Influencers Matter One of the best ways to learn about the digital marketing field is to follow key influencers. These individuals are industry leaders who have experienced successes and failures. They have learned from both, and offer valuable advice to newbies and…
How to Choose the Best Social Media Platforms
The Best Social Media Platforms for Your Business You want to promote your business online. Yet, there are so many social media platforms to choose from. How do you know which ones are the best marketing channels for you? In this post, we’re going to…
Social Media Trends 2018
No one knows exactly what the future holds. It would certainly make life easier if we did. However, when it comes to social media trends for 2018, there is no need to dust off a crystal ball or consult a Ouija board. The writing is…
Seasonal Marketing Ideas for Your Business
The Advent of Seasonal Marketing Every year, businesses try to come up with new and exciting seasonal marketing ideas. The holidays bring out the shoppers, but there are more and more businesses competing for their attention. Thus, marketers need to be innovative and creative to…
Reputation Management to the Rescue
You Can’t Please Everyone Whenever I hear this saying, I think of my brother. As kids, our parents took us to the beautiful Butchart Gardens in Victoria, British Columbia. We visited in spring when the tulips were in bloom and the trees were covered in blossoms….
Creating a Winning Celebrity Endorsement
Dwayne Johnson’s Celebrity Endorsement Rocks Have you seen Dwayne Johnson’s Siri ad? At more than 13 million views on YouTube, this celebrity endorsement is a winner. It successfully promotes the intelligent personal assistant and other Apple products to its online audience. “The Rock” is a…
What We Learned from Mad Men
How Inspiration Happens in Mad Men I loved the final moment in Mad Men. Don Draper is sitting in a yoga class and feeling serene. The smile that crosses his lips initially makes us think he’s found out what it all means. Then, the camera cuts to…
Swimsuit Overexposure Leads to Twitter Fail
Suiting Up for Summer It’s almost summer, and warm, sunny vacation spots are on the minds of most of us. Buying a new swimsuit is often one of the pre-holiday to-dos. Consequently, swimwear retailers start gearing up for vacation season in the spring by advertising…
Tylenol is United Airlines’ Best Medicine
United Airlines CEO Experiences Turbulence I’d hate to be United Airlines CEO Oscar Munoz. The last two years have been PR nightmares, and he’s not handled them well. What would you do if a paying customer were forcibly removed from one of your aircraft, footage of…
