Social Media Marketing Textbook (Higher Ed Student Edition) SMMS-SM


With 40 hours of higher education curriculum, the social media marketing textbook covers all major social media platforms in a multifaceted approach.


Product Description

Social Media Marketing Strategies Textbook

This textbook covers all major social media platforms (Facebook, Twitter, Instagram, Linkedin, Youtube and more), and how marketers can incorporate these platforms into their digital strategies. The curriculum breaks down the three ways to use social media for personal use, business purposes, and advertising. This helps higher education students understand the platforms so that they can build better-designed campaigns that generate better results.

General overview of Social Media Education Program

Additional information

Book Format

Electronic – Vital Source, Soft Copy Printed