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When Brands Get Lost in Translation

When Brands Get Lost in Translation

Buy B-Grade? You wonder how B-Grade Bazaar came to be, don't you? Here's how I think it went down: The owners of the yet-to-be named business were having a coffee at one of those bustling Athenian cafes. They were discussing, possibly with a pen and paper handy, what...

Cards Against Humanity and Brand Identity

Cards Against Humanity and Brand Identity

Copy That Outshines the Competition “Easy reading is damn hard writing.” —Nathaniel Hawthorne Long before landing pages, blogs, and social media, novelists like Hawthorne knew that writing relatable and engaging content was a challenge. Someone could read the first...

What We Learned from Mad Men

What We Learned from Mad Men

How Inspiration Happens in Mad Men I loved the final moment in Mad Men. Don Draper is sitting in a yoga class and feeling serene. The smile that crosses his lips initially makes us think he’s found out what it all means. Then, the camera cuts to the iconic 1971...