Principles Of Marketing – (POM) Student Textbook For Higher Education

Product Description

The Principles of Marketing Student Textbook, is for higher education and provides (40+) hours of content with an up to date viewpoint on the core foundations of marketing. Students will gain understanding on all the key elements working with ethics, buyer personas, value proposition, branding, KPI’s, strategy, pricing, revenue modeling, market research, trends, P’s and C’s and more.